From the High-Performance Coaches Featured in . . .

Get a story for yourself or your startup that sings!

Evidence-Based Storyteller and Branding Expert
Cameron Powell

Over the last 25 years, I have become one of the business world's premier authorities on evidence-based, dramatically structured stories that sell: that sell your candidacy for a job, that convey your true brand, that nail your interview or get your startup company started up. Once you become a client, I'll discover and then show you your best possible story, for interview, career, or business – or your money back.

You’ll get a highly-polished, cleverly differentiated, well-positioned brand message for use in all media and for all purposes. In addition to being a professional coach, an evidence-gathering and -interpreting lawyer, and a storytelling startup veteran, I'm a strong writer and editor, and a very savvy copywriter. I'll help you write the final draft of your brand messaging myself, and it will sing.

On your cover letter, your resume, and your LinkedIn profile, it will sing. Out of your mouth in networking and performance-based interviews, it will sing. Exploiting the persuader's secret of convincing detail, we'll craft evidence-based, three-dimensional stories about memorable, strengths-filled, resilient characters - clients like you and their businesses - and you will not find a more powerful, more eloquent story - your story - anywhere.

And I’ll show you how to exploit the single greatest opportunity in branding today, which is to understand and convey to others your emotional intelligence. EQ is critically important and your interviewers know it (even if they don't know they know it). Meanwhile, your competition has absolutely no idea how to talk about it. That mix of criticality to success and lack of competition opens up an EQ opportunity you can drive a truck through.

Who we are is a construct. It's an argument. A story we tell ourselves and others. And you get to choose. Within the bounds of reason and evidence, you get to pick your story.

Table of Services

Thumbnail
  • Brand yourself as a founder
  • Learn to tell your startup’s best evidence-based story
  • Produce a killer business plan that brings in the cash, top employees, and free media
  • Find out how to improve every aspect of your business strategy and how you communicate it
  • Everything in High Performance Life Coaching
X
  • High Performance Consultation – FREE!

    Want to know YOUR High Performance Story?
    Learn how you can unearth, and then articulate, your own persuasive and memorable High Performance Story.

    Free coaching consultation with Founder Cameron Powell or one of his High Performance Coaches.

    * 30-45 minutes' assessment of your resume and job search and networking strategy!
    * Introduction to the High Performance Story(tm) system!
    * Customized strategy - whether you go on join us or not!
  • Thumbnail
    • Learn and own your strengths and passions
    • Differentiate yourself like a Jedi with a strong brand and its talking points
    • Improve your resume and learn the High Performance Cover Letter Technique to get more and better interviews
    • Avoid or overcome common interview mistakes
    • Learn my unique method for crafting and presenting Performance-Based Stories that win interviews every time
    • Everything in High Performance Life Coaching
    X
  • High Performance Consultation – FREE!

    Want to know YOUR High Performance Story?
    Learn how you can unearth, and then articulate, your own persuasive and memorable High Performance Story.

    Free coaching consultation with Founder Cameron Powell or one of his High Performance Coaches.

    * 30-45 minutes' assessment of your resume and job search and networking strategy!
    * Introduction to the High Performance Story(tm) system!
    * Customized strategy - whether you go on join us or not!
  • Thumbnail
    • Learn what motivates you, where you excel, and what makes you happy
    • Seriously differentiate yourself in a resume that dramatizes strengths
    • Get a LinkedIn profile that attracts recruiters
    • Learn to write killer cover letters that differentiate while avoiding cliche
    • Develop a Job Search Strategy
    • Learn why a Networking Strategy is crucial to your career – and how to develop one
    • Discover, plan, and start your own business!
    • Everything in High Performance Life Coaching
    • Everything in High Performance Interview Coaching
    X
  • High Performance Consultation – FREE!

    Want to know YOUR High Performance Story?
    Learn how you can unearth, and then articulate, your own persuasive and memorable High Performance Story.

    Free coaching consultation with Founder Cameron Powell or one of his High Performance Coaches.

    * 30-45 minutes' assessment of your resume and job search and networking strategy!
    * Introduction to the High Performance Story(tm) system!
    * Customized strategy - whether you go on join us or not!
  • Thumbnail
    • Learn how you get in FLOW, that in-the-zone state where you’re totally absorbed, lose track of time, and do your best work
    • Develop strategies to get in flow more often in your life and work
    • Learn how to choose the type of work best for you
    • Learn best practices for managing anxiety and other stress during times of uncertainty and change, including by increasing psychological resilience
    • Learn best practices for developing your intuition to optimize your decision-making in life, work, relationships
    • Learn your strengths. Better yet, feel authentic and confident in conveying them effectively and persuasively
    X
  • High Performance Consultation – FREE!

    Want to know YOUR High Performance Story?
    Learn how you can unearth, and then articulate, your own persuasive and memorable High Performance Story.

    Free coaching consultation with Founder Cameron Powell or one of his High Performance Coaches.

    * 30-45 minutes' assessment of your resume and job search and networking strategy!
    * Introduction to the High Performance Story(tm) system!
    * Customized strategy - whether you go on join us or not!
  • Success Stories

    Featured Articles
    I am a Firefighter who has been in the fire service 20 plus years and have always had trouble and felt nervous going into promotional interviews. I have always passed them but never controlled them or knocked them out of the park. I enlisted the services of High Performance Story and several sessions with Cameron. I have never felt more confident or more secure, and I felt like I could answer any question going into the interview. And that is just what happened. I could do no wrong that day and had the best interview of my life. Not only ...
    Hi Cameron - Thank you for the help on short notice 2 weeks ago! The session was very valuable. I received an offer from the company after a short interview period. Very exciting! Thanks again for your help, Brooks
    Cameron, I had a surprise phone interview today and I just want you to know that the only reason I got to the next stage is because we talked last night. That’s it. I would have had nothing to say, I know that. But I had my notes from our call in front of me and I just read from them. I just used what you said yesterday verbatim! I mean, I totally plagiarized, and I'm sorry. That whole empathy thing, and how to talk about it and how to tie it to the ...
    Organizing the stories according to: challenge, action, result helped me highlighting the important issues during the “best fit” presentation. In the second presentation (the technical to lay), your suggestion to first answer the question and then move forward with the explanations and examples was great. It kept them focused!
    Cameron Powell is one of the most remarkable people I have ever met. He approaches issues with deliberate, fact-based, and creative thought processes, has broad-ranging interests
    Just wanted to let you know that I got the job of Marine Assurance Manager at Chevron!Your guidance was extremely valuable and I’m not sure that I would have gotten the job if you hadn’t coached me. I found the strengths assessment exercise to be interesting, however, I was not able to put my strengths into words and you were very helpful in that respect.You also showed me how to how to tell a story to answer a question with your own CARS method -- so much better than STAR system, especially with your explanation! -- and again this was ...
    My competitors for the job didn't even know what hit them. There’s simply nothing like High Performance Story anywhere on the Internet. Or off it. Read More
    A big thank you for having such a great impact on my life. After our last call, I had a moment of clarity for so many reasons. It literally changed everything and propelled me into strategic action.Read More
    Thought I’d let you know I had my interview last Thursday, and found out yesterday that I GOT THE JOB!! Thanks so much for your help, I really felt prepared going into the interview.Read More
    As I look back on 2013, it has been a banner year. And I wanted to say “Thank You” for helping me through a winter in my life. Happy Thanksgiving to you and those you care about! Read More
    All Effective Persuasion is Rooted in Story
    Only STORY evokes emotion!
    If you want it, you are a lot more likely to win it with a strong story.
    Get Your Best Story Now!

    My Secret Sauce

    The Making of an Evidence Based Storyteller!

    team Cameron Powell

    Your story is what gives you direction, shows you where to find new ideas, and helps you decide among competing paths in your life and work. Conveniently, your story is also the basis of your personal brand, or what I call a cultivated reputation. And your High Performance Story? That's your personal brand taken to another level, High Performance Coaching style. From man's first step onto this earth, he has differentiated himself from the other animals through his story -- his thinking about thinking, his interpreting, his explaining, his spin. Story is, literally and metaphorically, wired into the human brain.
    Joseph Campbell devoted a lifetime to teaching us the Monomyth, the same story, same handful of heroes, going through the same stages of their stories, that scientists have more recently discovered sitting cross-legged in the fronts of our brains. Your brain, if you are human, is constantly trying to make sense of things, to understand cause and effect, you are neurally, biochemically hooked on the structure of story. That is what makes you human. I work on the assumption that humans constitute the primary audience for your brand, your resume, your interview, your pitch. They are unavoidably riveted by story. They can't help themselves.
    And do you want to know why? If you asked the people who have known my life and work what my strengths are, they would tell you that I am unparalleled in proving things, first in the passion to win and then in the habituated skill to learn comprehensively, and then to marshal evidence and to define and interpret the arena of debate, and finally to make the case and to win. It's precisely these drives that a great trial lawyer, a persuasive fundraising entrepreneur, a master coach, an author and lifelong writer of fiction and non-fiction, and a tireless student of argument, story, and persuasion have in common. The other thing they have in common is: me. I am all these people.

    The Making of Evidence-Based Stories and Powerful Brands That WORK
    • Lawyer

      As a trial lawyer at the U.S. Justice Department, fresh out of Harvard Law School, I learned how to craft my first evidence-based stories — and I never lost a case or major motion. Making a case for a startup company, career brand, or interview follows the same rules . . .

    • Coach

      For over a decade as a professional career and interview coach, I have helped people to first understand and then to tell their personal stories – in branding, in career search, in networking and interviews, and in business plans and PR . . .

    • Writer

      I’ve studied the structure of story for over 25 years — from plot and characterization to the neuroscience of how a story well-told can powerfully affect the listener’s brain. All the best brands are about just such concise, polished, powerful stories . . .

    • Entrepreneur

      I’ve helped startups raise tens of millions of dollars — and every raise meant a powerful, evidence-based story that hooked investors and gave them something meaningful to believe in. Employees, journalists, and partners need strong stories too . . .